A thrilling multi sensory Virtual Reality experience for The View from the Shard, the open-air Skydeck in London’s iconic building “The Shard” whilst been employed by Inition.
We created  a virtual challenge whereby visitors can test their fear of heights by walking across The Shard’s early infrastructure, balancing on scaffolding and the stripped back construction of Europe’s tallest building, taking on the ‘Vertigo’ challenge.
The experience begins on the virtual skydeck, up on The Shard’s 72nd floor. As the user physically steps forward, the floor and glass walls fall away revealing a great 360° panorama of London beneath their feet. Suspended at 244 metres in air and balancing on a narrow steel girder, visitors are encouraged to complete daring tasks as instructed by the site’s foreman. 
The fully interactive experience uses HTC Vive and Vive trackers to allow users to navigate around the open-air construction. High-resolution 360 stereoscopic imagery, an ultra-realistic modelling of the building itself, animated models of different parts, DMX-controlled wind machines and 360 positional sounds all contribute to create a multisensory, multidimensional experience.
CREDITS:
Agency: Inition
Producer: Joe Santos
Creative: Angelina Aleksandrovich & John Henderson 
3D Artists: Anakin Ryan & Lee Spooner
360 Stereoscopic Filming: Peter Collis
Developers: Pedro Sausa & Kevin Stafferton
Project Manager: Teneale McColl


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